Feedback - Rough Cut

I showed my rough cut to the class on Thursday 11th November. I collected this feedback based on my rough cut;

• It was suggested that I needed to add some more scenes in about the couple as it was too repeative with the two scenes that I have.

• It needs to be reinforced that we live together and its not just his house I'm walking into.

• I need to double check my lip syncing because it was out of time.
  

• The effects which I have put in my video are relevent and help to improve it. It looks good and just need to keep the effects going throughout the whole video.
  

• There is a clear story and narrative and they link together. They are presented nicely and the studio scenes are nicely filmed and put together.
  

I agreed with this because I felt as though it was boring watching the same scenes over again and I've looked into different ideas which I would like to try and shoot to make it seem like they are more a couple. But also so its clear that they live together. I have been looking through some videos to gather different ideas about how to show we live together but to add scenes.
Britney Spears - Everytime



From this video, I like the beginning where they are fighting against each other and arguing. This is seen through them pushing each other and the expression. However, my original idea of smashig a vase is seen in this video also and its a very effective way to show anger. Further they break more than just one thing and I would like to try and replicate a scene similar to this to show the emotion.

Bleeding Love (version 2) - Leona Lewis



There are some interesting shots and sequences which I'd like to include within here to show the situation. The opening scene is a small arguing which I would like to incorporate. This isn't as extreme as the one from Britney Spears and I think it will be eaiser to do but I would like to try it because it this would be more appropriate to the scene. There is a scene where he is packing up his things to leave and this would be a powerful scene for me to try and include because it shows I live there and heartbreak which I want the audience to feel.

Bleeding Love (version 1) - Leona Lewis



This video is all about heart break and there are many scenes in this video which I would like to try and replicate. Its really important for me to be able to see a variety of scenes so that I have a range which I can choose from to include in my video. Its important for me to be able to show how I am feeling the us as a couple.

Indie Album Covers Research

While looking at these artist, it would't apply directly to my song and album. Although I have a female solo artist, it doesn't account for the music genre. As I am releasing a Indie Album my album cover needs appeal to the target audience. Therefore, looking at relevent artists would be key.

Alanis Morisette



You can see from this album art that shes not the center of the piece and you don't see her face fully. There are a range of different effects on the album covers as she isn't the center and she has presented herself in a particular way to create an image which is suitable to the specific audience. Rather than looking at her body a key focus is her face and shes presented in a beautiful mannor rather than a way which presents her as sexy. Her name is seen clearly while the name of the album isn't the center of the piece, which helps me when I am creating my album. She has two names which I think is important feature to these artists and I will need to take into consideration when creating my artist name and image.

Imogen Heap



Her album covers have similar charactersitics as Alanis. There are different effects which are used within the album and she isn't looking at the camera either. It focus's on differet aspects. While the first album creates an unusal image for her but it is related to the music genre which is what I hope to portray in my album cover art.
I like the effects which have been used in the last two albums as they are similar. Black and white with little colour. I would like to try this effect and create an image based on a picture where I am not the center of the album to match the genre which I am appealing to.

KT Tunstall



Now KT Tunstall has different album covers they similarly are in black and white; showing the effects and they aren't focused on her body and focus on the image which she is presenting. Her name is clearly shown and the name of the album is seen. This is different to the two other artists, I think this is because she is a more current artist and is more recent having her albums released in the past ten years.

But I think that I would like to present my artist more similar to Alanis because I think her image is created more clearly and more appealing to the target audience which I am appealing to.

R&B Album Covers Research

Britney Spears



From these two Britney Spears Covers you can see that she is the the center of her album and the cover to showing her. They are two clear different pictures and different images of her portraying her in two different ways. While Toxic is portraying a younger version and is creating a sex appeal to the audience her more recent album of Circus is portraying her as an innocent. It is appearing to be an older fashion with the hair and clothes and the look on her face. This seems to be a similar trend for female artist to be on the cover as this is seen from Shakira also.

Shakira



We can see Shakira is on the front and the center of the portrait. From the first Album cover from an older album, there is more of her figure and as Shakira developed she is known for her dancing and her star image has been similar throughout her career. Shakira genre of music is different to Britney Spears but they are both on the front of their album covers. This is seen also from Christina Aguilera, Cheryl Cole and Rihanna.


However, this is very different for the Indie Genre

Linkin Park & The Used



On both of these covers, neither of the artist are featured on the cover. The covers are representing the genre of the album and presenting the 'feel' of the album itself. This is very different to the solo female artists above. While they focus on Star image, this indie/rock genre focus on a representation of the album.

Looking at the two main genres which I would like to appeal to helps me to make crucial decisions about the album artwork and digipack which I will be creating. I will need to be sure that I include characteristics from both genres which will mean I will try and combine the two album works.

Interlinking Ideas

Linkin Park - Numb



Because I have choosen a cover version of Linkin Park Numb it's important to keep the audience of this song avaliable to us as well. To be able to make this sog avaliable to both an indie and R&B audience the video will have to apppeal to both audiences. To do this, i looked at this video and decided to take to studio effect which they have. However, ours will be different because it will be set in a studio which is linked to R&B artists. The crossing between the storyline and the performance is also similar to how I want my video to be presented; however, I will link it back to R&B by having a storyline to do with relatioships.
Its important to not loose any of the audience so linking between the video and the idea of the video is how I plan to keep the audience as wide as possible.

Marketing

She would be part of the independent rock label ‘The Nothing Room’ because it produces indie/rock artist and it have helped to produced hudreds of artist similar to mine. I think it would be ideal because they arfe an independent label.

MTV

This is one of the biggest Music channels which was established in New York in 1981. The main aim was to watch music videos. MTV went through many different stages which affected the development of music videos and breaking stereotypical barriers.

It began with playing purely rock and white artist like Blink 182, Bon Jovi and Duran Duran. This was because the audience enjoyed these artists. When the new artist began to emerge like Rick James began to be aired to the black audience along with Michael Jackson.

This lead to the development into black artist being established and the introduction to R&B and hip hop music genre. This became a popular genre and the essence of rock was loss. But they then re promoted Rock but the audience and viewing rating weren’t as high as before but they continued to air it during the off peak times.

MTV then developed into creating TV shows as music video ratings declined. As MTV is known world wide it then gained broadcasting rights to show live concerts and holding award shows. MTV has developed at an alarming rate in thirty years ad it is a very good channel to broad cast an up and coming new star allowing the audience to view her.

But that would not be the only audience which she will be played to. Because MTV has a very large audience, I will target more specific channels like Vimeo which plays to my target audience as it plays many Indie music videos.

Performing at festivals like Reading, Leeds and Nottingham willl help the name to become more welll known and will draw in large audiences because of the amount of people that go to watch. And within Nottingham perform at Rock city which is a rock and Indie club which would be perfect to help her become well established as an Indie Artist.

Advertising in magazines such as NME which is directly aimed at my target audience which willl help to create hype and attention. An interview with images would be appropriate but the images will have to be linked to her star image.

Using the radio and performing on stations like X fm and Radio One which would be more open to playing new tracks by new up coming artist. They would appeal to the target audience and would recieve critism and the album and single would be promoted on a large audience scale.

Target Audience

Target Audience on Prezi

Performance Videos

Beyonce - If I was a Boy



The effects in this video which represents the saddness and the hurt which she feels. And you truely understand the feeling which she feels and the words that she is saying. The black and white theme helps the audience with the feeling and the emotion of the song. I would like to include this effect in my movie because I think it would be a good way to portray the emotion of the song which I have choosen. The tone is similar to the song which I have choosen and this is why I would like to include this feature in my music video.

Christina Aguilera - The Voice Within



This video was shot in one take and one film and this is extremely effective and clever. The effect of the black and white illustrates the inspiration which she is trying to show. There is a cirling affect within this video which I would like to try and incorperate into my own video. I would try and do this with a chair and someone holding the camera steady this would be shot in the studio. I think this would create the same effect which I want to portray, but also it matches the song smoothly.

Eminem - When I'm Gone

This shot is the same shot or similar to one which I would like have in my music video. It is very effective to show that the emotion from the writing of the words onto a piece of paper to put it into a song. It is a perfect way to express the true feeling behind the song and it helps to explain the song and the narrative behind it.
This shot has an effect which I like which I would like to include in the shots which are about the narrative. It helps to demonstrate the idea she is looking back on the past. But also the shot is in colour which I'd also like to use in my video.

Shania Twain - When You Kiss Me

This outfit in this video is the type of outfit which would like to have in my video. Its a casual outfit but its also quite sexy at the same time. I think it helps to indicate the atmosphere which it is trying to show. Although, the emotion will be different within my video here she is cheerful whereas in my video she will be angry and sad. But its the kind of outfit which you will have around your house and thats what I would like to have within my video.


Justin Bieber - U smile



This video is similar to how I would like to intercut narrative with a performance base video. Although the majority of the video is performance base there is a narrative behind the storyline and this is seen closely linked with the song. It is a clear and simple way to show the full effect of the song and how to connect with the audience in more ways than just one. The video should be a way which the audience can connect with the song and feel the words by watching. I would like the audience of my video to feel like this.

Pitch for Music Video

Jamelia Pitch

Performance Video Characteristics

As I enter into the planning stages of my music video I need to decide on a video genre of the video. Its important that the video is related to the song the emotion which I try to portray. Therefore, I have decided that a performance video would be the most interactive and personal genre which would show the fully emotion. Hence, looking at a range of performance videos will highlight key characteristics which I will need to include in my video in order for t to be successful.

All American Rejects - Dirty Little Secret

While this is not the same genre as my peice of music, it is a performance based video and displays a range of emotion through the visuals. There are many close ups of the band and them playing their instruments, but also as the group as a whole. When their is close ups of the lead singer you can see into his eyes and that is a strong and in depth emotion he is feels. Its important for the audience to feel the same way which the performer feels about the song and the words behind the song. It won't work if the song doesn't show the right emotion. There are snaps of the secrets between the close ups of the band and it is related straight to the song, and I think this is a key characteristic which I would like to include within my video. It works so that the whole video isn't just about the band and its about the meaning behind the song.

Mariah Carey - We Belong Together

Now this video is a completely different music genre to the previous song, but it a a performance video. In this video, there are snap shots from a narrative of a story because that is what the song requires in order for it to work and be successful. Their is a range of locations within this video unlike 'Dirty Little Secret' and I will need to take into consideration which one would be most approprite to my song. As this is an R&B song, I saw that there were more close ups of her face and her body to attract a mass audience. Furthmore, within in the video she has used a well known and admire actor, Wentworth Miller, to consume the female audience to watch her video. This would be difficult for me, but I could incooperate a narrivitve if it matched my song.

Snow Patrol - Chasing Cars

Again, in comparison this video is a different performance video and is based one lead charcter and the camera is like following him as he goes around him street to trains to escalators. A key moments in the song there are specific shots which highlight the lyrics and the emotion. As there isn't a lot happening in the video it presents the emotion through the dull colours and lighting. There are no bright colours in the video and video is quite plain and it focuses on the emotion of the song forcing the audience to listen to the words and what the band is trying to say.