Marketing

She would be part of the independent rock label ‘The Nothing Room’ because it produces indie/rock artist and it have helped to produced hudreds of artist similar to mine. I think it would be ideal because they arfe an independent label.

MTV

This is one of the biggest Music channels which was established in New York in 1981. The main aim was to watch music videos. MTV went through many different stages which affected the development of music videos and breaking stereotypical barriers.

It began with playing purely rock and white artist like Blink 182, Bon Jovi and Duran Duran. This was because the audience enjoyed these artists. When the new artist began to emerge like Rick James began to be aired to the black audience along with Michael Jackson.

This lead to the development into black artist being established and the introduction to R&B and hip hop music genre. This became a popular genre and the essence of rock was loss. But they then re promoted Rock but the audience and viewing rating weren’t as high as before but they continued to air it during the off peak times.

MTV then developed into creating TV shows as music video ratings declined. As MTV is known world wide it then gained broadcasting rights to show live concerts and holding award shows. MTV has developed at an alarming rate in thirty years ad it is a very good channel to broad cast an up and coming new star allowing the audience to view her.

But that would not be the only audience which she will be played to. Because MTV has a very large audience, I will target more specific channels like Vimeo which plays to my target audience as it plays many Indie music videos.

Performing at festivals like Reading, Leeds and Nottingham willl help the name to become more welll known and will draw in large audiences because of the amount of people that go to watch. And within Nottingham perform at Rock city which is a rock and Indie club which would be perfect to help her become well established as an Indie Artist.

Advertising in magazines such as NME which is directly aimed at my target audience which willl help to create hype and attention. An interview with images would be appropriate but the images will have to be linked to her star image.

Using the radio and performing on stations like X fm and Radio One which would be more open to playing new tracks by new up coming artist. They would appeal to the target audience and would recieve critism and the album and single would be promoted on a large audience scale.